Inspired by the unpredictability and precociousness of uninhibited conversation, a perusal around the Actually… store located at Seah Street is a chance to engage in new perspectives and ways of self expression. Like the shop name suggests, it aims to achieve a level of banter and absolute ease with its audience. Its easy-going and playful attitude is reflected in the shop interior as well as merchandise carried, which comprises an eclectic mix of premium street brands such as Freitag and Comune with lifestyle and concept labels like Pantone and Delfonics. We constantly switch up and rotate the items we carry—so you’ll always find something new to covet.
Now a train stop away, you find a quirky, splashed off colours, patterns and designs. Actually+ is one of our growing pearls that has amazing choices of statement pair of shoes such as Underground Creepers and Jeffrey Campbells and also the spoilt for choices Fjallraven Kanken bags and premium street brands such as Lazy Oaf and Boy London plus racks of Dr Denim Jeansmaker. It doesn't just stopped there every corner of the store you be twirling and swirling around.
Each with its distinct personality and quirks, each shop possesses their own unique vision but aren’t afraid to have a little fun with it. A trip here is an experience in its own right, and only one rule applies – Ubiquity is not an option.